Research on the Healthcare Organization Relationship Model

• The goal of a customer relationship model is to improve the bond between the company and its clients. Enhancing client loyalty and seeing any possible possibilities are the objectives.
• For this week’s homework, locate a nearby medical facility that treats particular individuals (e.g., cancer, children, severe accidents) or diseases. Do some research on the company and create a customer relationship model for it.

Overview of the Customer Relationship Model

1. Customers are the center of everything in an organization
2. Customers should be treated with the utmost care
3. Customers drive new trends
4. Customers provide funds for operations and investments
5. Customers models assist organizations in identifying opportunities
6. Customers assist in meeting the needs of their clients.

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• Consumers are the ones that set new trends and provide revenue for operations and investments made today and in the future. Small firms might benefit from using a customer relationship model to find opportunities and attend to the demands of their customers.
• Customers are the lifeblood of every business and should always be given the best treatment possible because they are the reason it exists in the first place. Customers are essential to the sustainability of both small and large enterprises (Yaghoubi, Asgari & Javadi, 2017). Research on the Healthcare Organization Relationship Model.

Selected Healthcare Organization

• Selected University of Virginia Cancer Center in Charlottesville;
• Deals with cancer patients;
• Founded in 1984;
• Provides surgery, radiation, and chemotherapy;
• Offers end-of-life care, family therapy, counseling, and rehabilitation programs. Research on the Healthcare Organization Relationship Model.

• The University of Virginia Cancer Center in Charlottesville is the organization I have selected. The center provides care for individuals with cancer, regardless of their stage of the disease. It was launched in 1984, and as of 1987, it has an NCI designation. The cancer center treats both inpatients and outpatients, including surgery, radiation, and chemotherapy services (UVAHealth, 2020). Research on the Healthcare Organization Relationship Model.
• In addition, it offers family therapy, counseling, rehabilitation, and end-of-life care. It serves as a premier facility for those with myelodysplastic syndrome. In addition, it is a research facility housing several working groups in the areas of immunology and immunotherapy, cancer cell signaling, and chemical and structural biology. Population health, women’s oncology and cancer control, and molecular genetics and epigenetics. By contributing their surgically removed tumor samples, patients can also become collaborators in the scientific process.

Model of Customer Relations for the Company

• The cancer center must create and apply a customer relationship model if it is to increase its level of success. The center will benefit from the concept as it works with patients and their families during their final stages of life. By applying the model to identify the patient’s requirements and desires, you can build a larger clientele and foster patient loyalty (Yaghoubi, Asgari, & Javadi, 2017). Below is an illustration of UVA Cancer Center’s customer relationship model. Research on the Healthcare Organization Relationship Model.
• The approach places a high priority on customer happiness. The relationship between the client and the business determines it. The association is determined by the patient’s perceptions of the quality of treatment, their expectations, and the value they place on the services provided (Yaghoubi, Asgari & Javadi, 2017). The company’s job in preserving this relationship is to hear the opinions and grievances of its clients and address them. Customer loyalty will be guaranteed and sustained when the company handles patient complaints.

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References

UVA Health, (2020). UVA Cancer Center Pantops. URL: https://uvahealth.com/locations/profile/uva-cancer-center-pantops

Yaghoubi M., Asgari H. and Javadi M., (2017). The impact of customer relationship management on organizational productivity, customer trust, and satisfaction by using the structural equation model: A study in Iranian hospitals. J Educ Health Promot. 2017; 6: 6. Published online 2017 Apr 19. doi: 10.4103/jehp.jehp_32_14